Lea Toland As a literary journalist, I am often asked advertising advice, tips, and the magic behind my work. There is no magic. All you need to know, are at the base and from there you can create an effective promotion of a book. Below, I listed the most important and basic tips to a successful book publicity campaign. 1. Do you still “no” for an answer, it can be frustrating, if the media are not your idea or story books, but increasingly thank them for their time and movement. If you try to convince or argue with them, you leave a bad impression of yourself and your chances of working...