Are you ready, if requested media?

Penny C. Sansevieri
Are you ready for a call media? If you do not know, you should. Pitch is great, but if you’re not ready if the call finally comes, is it really that the effort is worthwhile. Most authors are their routine about sending press releases, e-mailing or mailing Plots books, but they are not the caller, who said: “Yes, I would like to interview for a I’m history. “The more the interviewer asks several people, to prepare a leg on competition.

As background, as to your height to them, you should also, if a call. The first step is to close a file by hand with a list of places you have the height and angle they have. Most journalists will not be the time of the passion again or you have ideas, offers, with this practice is the impression of someone above her press campaign. Take the time to rebuild or widen such information is the lack of professionalism and bad about you.

Then all leaves within easy reach of your head. If you do not have press councils in your height (and even if you have) you want to offer the person that you interview. It is also important for current events that add a new twist to your subject. If on your industry, it is also a good idea to stay tuned research with new film, the light may be a few others on your subject. In addition, a list of other experts in your field, for the journalist or producer of meat from a story. If your homework, they are not necessary for someone else, but if they do, this information handy, especially if they can offer a different perspective than you. Remember that the media offer work to all the pages of history. Remember that this is not just about giving them the information they need, but also einnehmend the media themselves and their No. 1 trading partner for this theme. Be generous. The more you can help them fulfill its task better, an interview, and chances are likely you invited again.

Be courteous, time and be aware of deadlines. When they need to see a copy of your book, and they are on the ground, let it fall on you from. If it is not on the field, what you can do for the book on their time, even if it means the night of postage. The more you can help, print or segment of their parts, more time or “ink”, you might ask. In addition, any images or digital files in your theme, make sure it can be handy and e-mail in a few clicks of a mouse. It is long and the time needed to scan these first (or analyzed), before going into a format that can be rapidly out of the journalist.

I tested these ideas a few years ago, when the San Diego Union Tribune contact me to ask me, ask a question about me. Since I had been ready and able to update them on new developments, such a question on a front-page of history. When it comes, the media, Boy Scout: Be prepared, or be prepared on a story to someone who is.