Google AdSense to place your own

Google is at least as interested as you to your ads, the property on your site. And they have gone some work for the information you need to optimize your AdSense.

What is fascinating to me, does not appear that all these also read their advice. And even some who do not apply.

In other words, you must be aware that their advice simply makes no guarantee for the success of ads and decent CTR (Click Through Rate). How many times have you heard that? You have to be tested. You have alternatives to try and see what works best for you, your pages with your content and your visitors. Test, test, test some more. Follow your results, they analyze, try it with variations. Many of us not to test. We hear the mantra, but we’re not doing its job.

First, let us see if we have an image to make on the situation. (The graphic is in the article on my site or you can take a glance in the Google link below also) in general, the panel, on top of your content, navigation, bottom - top is hotter in the City. Not immediately below which is good, but not as hot. In a left pane to the immediate left of the main content of the primary or below content are also good. Most other varieties are generally cooler.

Again, you need to test you and your users behavior - and their behavior vary May on different pages with different types of content. Google

Not blindly as beautiful Paste a large rectangle mid above the door to the east. It may, however, depending on your content, it may hinder or inconvenience your users.

The user to set the content, navigation and graphics, to a lesser extent. Place your ads around these three elements is often work well - if these ads are visitors to your needs.

The three best-performer in the Google Ad-formats, 336X280 large rectangle, 300×250 rectangle online, the 160×600 wide skyscraper. Google reports that the larger sizes tend to do better than to the highest. One reason could be that this may be easier to read, because they are less linebreaks and less need of eye movement. But you must adapt formats, although your pages. Again, you should test, but redoing your pages for display format should not be a good alternative and you can find another format that really gets better results.

That is where the color. Conventional wisdom says that colors which tend, in your content do better. Some go so far indicate that the colors, to see the ads as part of the contents are the best. Personally, I think someone really believes these ads are not ads, but who knows. Google offers you may notice that the colors, the contents of your standout do better - or perhaps the opposite. That is an area in which you have to test other games colors. The conventional wisdom, usually works quite well, but without examination, you can leave a lot of money on the table.

Google allows up to three ad block and a link to your pages. If you have time with many pages of text, can be small or ad-units are in a niche with a large ad inventory, multiple units can afford. Remember that advertising works is that the highest value ads are the first block ads, which in your code. Always make sure that this first ad unit is in the best location (yeah - test). They want increased payment of the announcement, the Prime instead of reading on your page. Weaker sites can post lower prices. And the case is not available, then nothing will be shown, unless you have another URL Google ads in your code. To maximize sales, you can display URLs alternative, especially if you place several units on a page. The use of another URL ads as the elimination of the possibility, served PSAs (Public Service Announcements). It is your property, you maximize your return on investment.

Here is nothing secret. Except for the use of other URLs to display all this information available to Google page optimization tips - http://www.google.com/support/adsense/bin/static.py?page = tips.html. You can buy books and courses, you’ll find a dozen forums, and in the end, it is that your visitors on your site. The best you can get general information. In other words, results, averaged over many pages, many types of content. If you are serious about what you can do to really optimize your AdSense, there is only one thing to do - test. Whether it’s AdSense, opt-in, copy, titles - all with a measurable result, you can - then the possibility of improvement is to test and maintain the investigation.

One Response to “Google AdSense to place your own”

1. Google AdSense: 7 tips for creating websites, money | urbanevenings.com says:

   October 23, 2008 at 7:08 am

   [...] You can create a Google [...]