How can RSS advertising to help them, a return on investment higher

Recently, I read the case study, conducted by Pheedo, a company advertising RSS advertising against e-mail advertising.

The difference in results were seen.

Pheedo ran the campaign for 6 weeks and their results, RSS feeds better than the best you can browse through e-mails from more than 26% compared to the industry average of 8.7%.

Surprising? Let us consider the benefits of e-mail RSS advertising compared to ads.

RSS advertising has a number of “superior advantages over e-mail:

1. RSS is not a delivery within a subject Anti-Spam environment, is filled with filter, an anti-virus software or whatever, is that the user, block spam and unwanted email.

2. RSS zero cost on the runway. With incinerated feed, you can track as many people are in demand in your feed.

By e-mail, if you wish, the number of mails were provided, you pay for services.

A simple mathematical figure may be:

For example, the cost per 1,000 impressions = $ 50 and you want to 10,000 impressions per week.

Ie = costs would be 50 x $ 10 = $ 500 per week.

E-mail with advertising, you should, for e-mail on expenses.

You must therefore total cost would be $ 500 per week + X

where X is the additional cost for e-mail delivery

, So that your advertising costs upwards. Mutiply the number above to 48 weeks (1 year) and you can see how it is expensive, running e-mail advertising campaigns.

With RSS, there is ZERO monitory Advertising costs.

Every penny you increase your advertising dollars and reduce costs!

3. RSS son is 100% opt-in. We are talking about players who know what they want and well enough to know how you subscribe to feeds, either with the readers of office or by the use of certain drive-line news as Bloglines, MyYahoo, and so on.

Yes, there are also opt-in e-mail. But then, opt-in e-mail is becoming less effective because:

a) Permanent bombing of e-mails from all suppliers and advertisers, subscribers “deaf” to advertising

b) keywords that trigger filter, which is not providing staff

RSS is not with these two problems. RSS has delivered 100% and the rate of Spam is no problem because it is a feed, e-mail.

It will be interesting to see the further evolution of the use of RSS feeds to your advertising.