Lea Toland
As a literary journalist, I am often asked advertising advice, tips, and the magic behind my work. There is no magic. All you need to know, are at the base and from there you can create an effective promotion of a book. Below, I listed the most important and basic tips to a successful book publicity campaign.
1. Do you still “no” for an answer, it can be frustrating, if the media are not your idea or story books, but increasingly thank them for their time and movement. If you try to convince or argue with them, you leave a bad impression of yourself and your chances of working with such media, in the future are slim. Try it again in a few months, if a publication or display your interest. The media changes with the seasons and trends, they can show your love or function idea then, rather then now.
2. Hound publicist your time more with your book of the journalist, they have less time for an interview with the media. If you have for the first time, your advertising campaign book, please contact your book as a journalist, if an appropriate time would be a week of discussion, and see if it has an emergency telephone number in the case of ‘advertising. This is very good resonance with your book publicist, and their efforts are more successful!
3. Start now a book publicity campaign is the most successful in the first 6 months from the date of publication of the book (traditionally different for published authors). This is because the media wants the latest products, and they want, for the first to say his audience on her. The best starting point for your story to publish key of the media industry and your book, liberation and reach consumers, once your book is on order.
4. Book your pitch not sure you pitch a concept, idea to show, or a solution, if you start promoting your book. If you have more noise than .. “Hello, I’m an author, who has just published my novel, the interest of women …..” and much more, “hello, this is a good time for you? Very good. I am a relationship expert, has shown that romance novels bring couples in bed.” The second is fascinating is high and probably a few minutes of the person at the reception. Your goal should be to match each to their attention, a few minutes of their time and booking functions or home, depending on the type of media.
5. Create a press kit Before you start promoting your book, you must have a press kits ready to go. The gasoline in most kits are a literary letter, the press release, author bio-, Q & A page of sample questions, and the objects of your subject today. You are publisher, you need these materials and, if you even be most in need of you, these materials at the base and by its own means. This can be a daunting task, a few, but the Internet or the library can be useful if the search for the right sizes of these products. Or, a journalist, a press kit for you!
6. Do you know your target group who will buy your book? “Everybody is not the right answer to this question, even if it is a common response. The more targeted you can help you in your efforts are more your results will be. If your book is” main stream, then more specialized, then starts with a smaller public and expanding your home, you have saturated after the first hearing. Only a Tip: Authors should always start with local media, the regional train (regions and neighboring countries) and, finally, to saturate the national media.
7. Enjoy! Their enthusiasm, laugh, smile, and should shine at the height of each phone, mail and e-mail. If you’re not always happy in your work, so why should the manufacturer or publisher are excited for you time on their application or space in their publication.
I truly believe that every author can publish his own book, if the drive, energy and time to see it from beginning to end. Advertising is crucial in the first six months after the date of its publication, the authors should be run on the ground. If you have any advice or rather hire a professional to book your advertising, then start looking now. There are a lot of publicity out of business, but you need for one, that for you, and that is as enthusiastic in your book that you are.