Website conversion buyer of home in first contacts



According to the National Association of Realtors (R) ( “NAR”) surveys from 1999 to 2003, 66 percent of all home buyers Stick with the first real estate agent in contact with them. Reason number one said that buyers perceive all real estate agents should be the same. This means that two out of three contacts that you get the first contact, and in business.

There are two important issues, how it is not. First, if you do not show them how they differ from other developers, and if you do not have formal conversion system.

NAR news is good news if you are the first contact. But what to do if you do not? What can I do this more accurately described as? Agents know there is a big difference between the experience and expertise. This is not the issue, but the players primary goal is not for sale to other players.

The key to creating the marketing process that pushes the line in front of other stimulants.

In 2003, the NAR report noted that 71 percent of customers use the Internet for information about buying a home, but only 6 percent use the Internet to the agent. This means that 65 percent of people who visit the realities of web sites and exists only for information. In 2003, data on the increase of 41 per cent and 3 per cent in 2002. Keep this growth, 2004, forecast to be 91 per cent and 9 per cent.

The Internet is a fifth way to find agents. The first four are: referrals, repeat business, met agent at open day at the office or to go to. The fifth Internet is a sign of the yard. The slightest effect on 1% were advertising trinkets and direct mail.

What kind of Internet presence you need to do that first contact - or part of nine per cent in 2004? With the development of the Internet has always tried finding weapons of disappointment in recent times, if you’re not a technician experience or pay for someone else putting an object.

There are four main keys to stay and be in the present nine per cent this:

1st database system automatically
2nd informative, interacting and evolving web site
3rd technologies to support the mobilization of time
4th ballot paper printed or electronic delivery.

I need not remind you that buyers are becoming savvier every year with the Internet and in the purchase of homes. And because it is their knowledge during their first encounter, that if you have what you need to save money, time and headaches. The latter, headaches,
Number one.

Recently, I have four companies and real estate agents, he asked the Yellow Pages, and it is incredible that I found and how he dealt with. The agent my name and number, promised to call back and never go back until I call the next day with children and dogs
screaming in the background. It took me seven tries to find an agent, the answer to the question correctly (the way NAR said it should be answered). Of the 12, 8 answered incorrectly, and four of them who could say: “sensation” in response.

What are you doing, so you different? Communication skills should be a serious test. There are three important points in the Internet message to determine whether to contact you or
Until it through another site.

1st Clear communication and instructions on the site. This happens in most cases for reference. They ask visitors to click here, but we all have is an event of this word. Say “Please click here to see.” Another problem is that
What they find, or click when it? It is quite clear. Where are they, where are you going there? Do you have a link to another site, another site? Why, why they should go there, why do you want it. What good for you.

2nd Simple operation. The navigation system is convenient for visitors to the site. Some people are very visible and give them an overview of what can be found - either in words or in the scheme of relief that their level of comfort.

The more they feel comfortable on the Web site, more comfortable, proposes measures that developed the site. Create Step 1, 2 and 3 years of subjugation to them through the process.

3rd enter information. Once again, something similar to what I said in # 1 Clearly, accurate information about what happens if, in which he will be next or what they can expect, or be aware of this. Remove scariness of unknown quantities
and expectations. Lead visitors through your site. Give them handshake, and not let his hands go for a walk through all the processes that lead to execution. How do you differ from other agents - that specify in greater detail.